Last updated: April 2025
Avocado Digital is a performance marketing agency. We handle data on behalf of our clients in order to plan, execute, and optimize paid media and digital campaigns. This policy explains what we collect, how we use it, and what we don’t do with it.
What Data We Work With
In the course of managing digital marketing services, we may access or process the following types of data on behalf of our clients:
- Ad account performance data (spend, impressions, clicks, conversions)
- CRM and customer lists used for audience targeting or suppression
- Website analytics and pixel event data
- Email and contact data for campaign purposes
- E-commerce transaction data relevant to ROAS and attribution reporting
We also collect basic contact information (name, email, company) when you reach out to us directly or fill out a form on this website.
How We Use Data
Data we access is used exclusively for:
- Campaign management, optimization, and reporting for the specific client it belongs to
- Audience building and targeting within approved ad platforms
- Analytics, modeling, and strategic recommendations to improve campaign performance
- Internal quality assurance and workflow automation
We may analyze, transform, segment, and enrich data to serve these purposes more effectively. This includes using automated tools and AI-assisted analysis. All such use is conducted responsibly and in service of the client’s goals.
Data Isolation Between Clients
Our internal project management systems may organize client records within shared infrastructure, but access controls and operational practices ensure each client’s data is used only in connection with their own campaigns and account.
Customer data, audience assets, and any sensitive materials provided by clients are never shared with, used on behalf of, or made accessible to other clients or unauthorized third parties.
Third-Party Platform Sharing
As part of standard campaign operations, we may transmit certain data (such as customer lists for audience targeting, suppression, or lookalike modeling) to advertising and analytics platforms. These include, but are not limited to:
- Meta (Facebook/Instagram) — paid social campaign delivery and audience targeting
- Google (Ads, Analytics) — paid search, display, and YouTube campaign delivery and conversion tracking
- StackAdapt — programmatic display, video, and native advertising
- Reddit Ads — paid social campaign delivery and audience targeting
- TikTok Ads — paid social campaign delivery and audience targeting
- Other platforms — as required by specific client campaign needs, with client authorization
This data sharing is governed by each platform’s respective data use policies and data processing agreements. We do not share client data with data brokers or any platform not directly involved in campaign execution without explicit client authorization.
Data Retention
We retain campaign performance data and reporting materials for the duration of the client relationship and a reasonable period afterward for reference and continuity purposes. Audience lists and customer data provided by clients are deleted or returned upon termination of the engagement, upon request.
Data Security
We use industry-standard access controls, secure credential management, and role-based permissions to protect the data we handle. Access to client accounts and data is limited to team members who need it to perform their work.
Your Rights
If you are an individual whose data has been processed as part of a campaign we manage (e.g., as a customer of one of our clients), your rights regarding that data are primarily governed by the client’s own privacy policy. You may also contact us directly and we will route your request appropriately.
If you’ve contacted us directly and want to request deletion of your personal information from our records, just ask.
Changes to This Policy
We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of our services constitutes acceptance of any updates.
Questions?
Reach us at hello@avocadodigital.com or visit avocadodigital.com.