Hi there.
I’m Nick Huhn.
I’ve been building brands online since 1995 when I suggested it might be cool to someday sell pizza online. Turns out that managing papajohns.com from my dorm room exposed me to experiences and a career I could have never imagined.
It has been a pleasure to work with some exceptionally talented people over the course of time, helping to grow some amazing brands over the years such as:
- Jack Daniel’s
- Southern Comfort
- Old Forester
- Green River
- Four Roses
- Oh wow, this could go on for a while…
I must be a glutton for punishment because I specialize in marketing and advertising for highly regulated industries such as Distilled Spirits & Healthcare.
In every case I maintain that constraints inspire creativity, so I love helping brands overcome their challenges and punch above their weight.
You could call me a Digital Marketer, but I prefer to be called a Marketer in a Digital World.
I started my career before the advent of the internet, so I deeply appreciate the art and science of building brands.
More about @nickhuhn
After 20+ years of planning and deploying a vast variety of marketing efforts in our increasingly digital world (websites, SEO, SEM, video, display, social media, email, ecommerce, programmatic and other forms of digital media and paid advertising), I’ve accelerated the growth of some of the world’s largest brands as well as startups and scale-ups along the way.
With 20+ years of experience blending marketing and technology in strategic and tactical roles, I have been entrusted to invest millions of dollars to focus on key areas of growth such as:
- Situational assessments: consumer behavior, trends, insights, competitor research, audits of status quo, aligning on objectives.
- Cross-functional stakeholder alignment: understanding the intersection of sales, marketing, IT, brand, product, finance, et al. as well as support from agencies and vendors.
- Go-to-market planning and strategy: opportunity assessment, product positioning, communications and key messages, content development.
- Generate awareness and demand: build ecosystems of reaching audiences with inbound and outbound marketing and advertising to support awareness, conversion, and retention.
- Test, learn, iterate: find signals in the noise of data, uncover rational and emotional cues that increase appeal and performance of campaigns, scale the wins and take stock of what not to do.
Areas of Digital Marketing Expertise
Advertising and Paid Media Campaigns
Whether it’s a global brand or “mom and pop” shop down the street, people have entrusted me with their budgets to deliver results for a variety of business, most often in heavily-regulated industries such as Distilled Spirits and Healthcare Marketing.
Whether it’s growing brand awareness or making the cash register ring with Shopify, I’ve helped my clients to add millions of dollars to their top and bottom lines.
Marketing and Brand Creative
While I’m highly technical, I also enjoy being an active part of the creative process. Whether you need help writing a brief or creating copy for your campaigns, I can help because I understand the art and science of building brands.